Meet Nicholas Huggins and Kevin Ross, my really good friends who have recently launched a clothing company called Deftment. According to the guys, “The word Deftment is a portmanteau of the words “Deft”(which is a synonym for skilled) and moveMENT”. The name brings originality to the brand, as there aren’t any previous associations with this word.
Here’s a little on the design and inspiration behind Deftment:
I am always inspired by the things my friends do, and this was no different. Being the creative that I am I was curious mostly about the inspiration and the design process behind Deftment. The idea of doing a clothing brand was something Nick always wanted to do, apparel being the medium that he mostly enjoys for graphic design. Kevin shared this passion of creating a brand, and after discussing the idea, Deftment was born.
Nick, the artist behind the brand, is such a talented guy and learning about his design process for this was a must for me.
“It starts with an ideation phase where I sketch ideas or write down ideas in my notebook. Once I have a few solid concepts I go to illustrator and just experiment with different designs. For Deftment we narrowed the first line of t-shirts down to 5 designs, but we probably have over 100 ideas that we didn’t end up using”
Nick (left) and Kevin (right) sporting Deftment at their launch.
Knowing the hardworking character of these boys I had no doubt that this launch would be successful. After visiting and seeing the clothing line in person, I am very impressed.
The T-shirts are well made and scream originality, in a market that is hard to compete.
Kevin and Nick hope that at the end of the day their customers leave knowing that they got a unique product; something that they put a lot of thought and consideration into. They are both extremely passionate about Deftment and hope that shows through to their customers. I’d say this passion surely showed through because I was not even able to purchase the T-Shirt of my choice because of a VERY successful launch.
Will be definitely showing you my spin on wearing Deftment, as soon as I receive my custom order.
Congratulations boys, wishing you the best!
Be sure to check out Deftment, you won’t regret it. http://www.deftment.com/
Bye for now,